We built Bigspin because we couldn't find it.
Our story
Big trick!
Our CEO Moritz Sudhof has spent 15 years bringing these insights into production—from building measurement systems that help organizations understand their users, to shipping conversational AI at scale as VP of AI at BetterUp. He's lived the reality of needing answers when traditional metrics fall short and leadership is asking questions you can't answer.
Together, we've lived both the science of understanding conversations and the reality of deploying AI that has to actually work. We know what signals matter when AI fails. We know what teams need when they're trying to fix it. With Bigspin, we built the system we always knew was possible.
Our values
Our Values
The same rigor we bring to your AI.

Evidence over instinct
Real problems with real quotes. No black boxes.

Build for speed
Real-time reports. For teams making decisions in a changing world.

Designed for humans
Insights only matter if teams can act on them.
Our Team














