We analyzed thousands of conversations in a first-of-its-kind study. The biggest failures were invisible.

Invisible Failures in AI

Better AI starts with people

Better AI starts with people

Better AI starts with people

Chris, co-founder, holding a skateboard over his head outdoors

AI reaches its potential when teams can actually see what's happening and shape what needs fixing. We make that possible—helping you understand your AI interactions at scale, with clarity, designed for how people actually work.

Chris, co-founder, holding a skateboard over his head outdoors

AI reaches its potential when teams can actually see what's happening and shape what needs fixing. We make that possible—helping you understand your AI interactions at scale, with clarity, designed for how people actually work.

Chris, co-founder, holding a skateboard over his head outdoors

AI reaches its potential when teams can actually see what's happening and shape what needs fixing. We make that possible—helping you understand your AI interactions at scale, with clarity, designed for how people actually work.

We built Bigspin because we couldn't find it.

Our story

Big trick!

We've devoted our careers to understanding what's happening in conversations—especially when things go wrong. As a professor at Stanford, our Chief Scientist Chris Potts developed many of the foundational methods for detecting emotion in human communication and understanding the social dynamics of conversation. His research ranges widely over topics in machine learning, sentiment analysis, reasoning, information retrieval, interpretability, and language model programming—the essential toolkit for understanding conversational data at scale.

Chris landed his first when he was 14, and now we're bringing the same stoke to your AI agents.

The Bigspin team gathered outdoors
The Bigspin team gathered outdoors

Our CEO Moritz Sudhof has spent 15 years bringing these insights into production—from building measurement systems that help organizations understand their users, to shipping conversational AI at scale as VP of AI at BetterUp. He's lived the reality of needing answers when traditional metrics fall short and leadership is asking questions you can't answer.

Together, we've lived both the science of understanding conversations and the reality of deploying AI that has to actually work. We know what signals matter when AI fails. We know what teams need when they're trying to fix it. With Bigspin, we built the system we always knew was possible.

We've devoted our careers to understanding what's happening in conversations—especially when things go wrong. As a professor at Stanford, our Chief Scientist Chris Potts developed many of the foundational methods for detecting emotion in human communication and understanding the social dynamics of conversation. His research ranges widely over topics in machine learning, sentiment analysis, reasoning, information retrieval, interpretability, and language model programming—the essential toolkit for understanding conversational data at scale.

Chris landed his first when he was 14, and now we're bringing the same stoke to your AI agents.

Our values

Our Values

The same rigor we bring to your AI.

Evidence over instinct

Real problems with real quotes. No black boxes.

Build for speed

Real-time reports. For teams making decisions in a changing world.

Designed for humans

Insights only matter if teams can act on them.

Our Team

Built by
AI Leaders

Portrait of Moritz Sudhof, Co-Founder and CEO
Moritz Sudhof

Co-Founder & CEO

Shipped conversational AI to thousands of users as VP of AI at BetterUp. Lived the problem of knowing something's wrong but not what to fix.

Portrait of Moritz Sudhof, Co-Founder and CEO
Moritz Sudhof

Co-Founder & CEO

Shipped conversational AI to thousands of users as VP of AI at BetterUp. Lived the problem of knowing something's wrong but not what to fix.

Portrait of Chris Potts, Co-Founder and Chief Scientist
Chris Potts

Co-Founder & Chief Scientist

Stanford professor. Co-created ColBERT and DSPy. ACL Test of Time Award, 10,000+ citations, former Amazon Scholar.

Portrait of Chris Potts, Co-Founder and Chief Scientist
Chris Potts

Co-Founder & Chief Scientist

Stanford professor. Co-created ColBERT and DSPy. ACL Test of Time Award, 10,000+ citations, former Amazon Scholar.

Portrait of David Leung, Founding Engineer
David Leung

Founding Engineer

Built AI systems from zero to scale. Production infrastructure, not research demos.

Portrait of David Leung, Founding Engineer
David Leung

Founding Engineer

Built AI systems from zero to scale. Production infrastructure, not research demos.

Portrait of Megan Melack, Head of Design and Brand
Megan Melack

Head of Design & Brand

Led design at BetterUp's AI platform. Technology is worthless if people can't use it.

Portrait of Megan Melack, Head of Design and Brand
Megan Melack

Head of Design & Brand

Led design at BetterUp's AI platform. Technology is worthless if people can't use it.

Portrait of Madeline O'Moore, Principal Product Engineer
Madeline O'Moore

Principal Product Engineer

12+ years shipping production systems. Principal engineer who builds for scale and the humans using it.

Portrait of Madeline O'Moore, Principal Product Engineer
Madeline O'Moore

Principal Product Engineer

12+ years shipping production systems. Principal engineer who builds for scale and the humans using it.

Our investors

Our investors

Our investors

David, founding engineer, working on a laptop outdoors in a skatepark
See what's actually happening when users interact with your AI

Understand where AI fails, why it fails, and what to fix next. Get a live walkthrough of how Bigspin turns conversations into product improvements.

David, founding engineer, working on a laptop outdoors in a skatepark
See what's actually happening when users interact with your AI

Understand where AI fails, why it fails, and what to fix next. Get a live walkthrough of how Bigspin turns conversations into product improvements.

David, founding engineer, working on a laptop outdoors in a skatepark
See what's actually happening when users interact with your AI

Understand where AI fails, why it fails, and what to fix next. Get a live walkthrough of how Bigspin turns conversations into product improvements.